WHAT IF?...

The Brief:
'WHAT IF A GROUP OF GRAPHIC DESIGN STUDENTS GET TOGETHER AND DECIDE TO SOLVE A PROBLEM?
(IN LEEDS!)

So,our problem: LEEDS COLLEGE OF ART AND DESIGN LOGO DOES NOT REPRESENT THE IDENTITY OF THE INSTITUTION.
The evidence/proof is...
-pilot survey of 50 people,pupils/staff. 84% said in their opinion the logo doesn't represent LCAD accurately

intended and colected Quantative Research:
-questionnaire of multiple choice
-collecting info from journals/internet/scans/photocopies/books

intended and collected Qualatitive Research:
-rank other Art Institution logos in order of preference
-'does logo represent LCAD?' tick sheet
- interview principle
-edited info collected about the logo subject
-collecting other Art Institution logo images





























Carrying out surveys and questionnaires to gather both qualatitive and quantative primary evidence was extremeley helpful when tackling this kind of problem. The opinions of others in the first instance lead us to solving this problem. But so many other questions arise when researching, so carrying out these surveys/questionnaires allowed us to gather a bulk of info/opinions efficiently.

Using results from intial surveys then producing multiple choice questionnaires allowed us to gather yet more info plus statictics therefore we could produce summet a bit more visual in the way if graphs and charts.

I really understand now that you have to thoroughly research your subject matter then ideas just pop up! There really is no point in wittering on or creating work if you dont fully understand the subject/'thing'!

NOTE TO MYSELF: when constructing a survey/questionnaire to gather opinionated responses,take care to word the questions appropriately. (so as not to offend!)

Plus: surveys,spider diagrams,blog/articles,drawings,scans/photocopies,collected 'things'

WHERE NEXT...??

After catorgorising my photos, or more my images were caorgorised (which couldn't have been an easy task as it was a pretty poor selection!) the kind of associations, particular elements and possible research topics my group and i made whilst discussing my photos were: (we had to come up with 10)

cotton reels
macro/ close-up photography
composition
childlike/simple
hands
primary colour
block colour
pattern
typography
negative space

I decided to research further into the childlike/simple element of my initial '100 photos' research. I could look at images/visuals, fonts and type, compositions, colour and shape, instructional information, packaging, objects and in general 'things'!

SORTING AND ORGANISING A WHOLE LOTTA INFO.

5 ways to organise information:










Alphabetical, Time, Location, Continuum, Category

Initially,the task of organising a mass of photographic information into 'groups' seemed quite straightfoward because we already had to document in categories: people, textues, places, words and objects. But this depended on the information that had been documented in response to this. I found organising using the Alphabetical and Continuum methods most effective. I just feel sorry for the person who had to organise mine.

Even through organising information alone, i think you can produce some cool visually interesting stuff!

COLLECT.CATEGORISE.COMMUNICATE.

So,since assessment week, the emphasis has been on research rather than outcome.

'Process is more important than outcome. When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we're going, but we will know we want to be there.'
Bruce Mau Design.2006

The quote above really does make a lot of sense...i've definitely been one of those people who has left research until the last minute therefore producing a load of stuff which isn't relevant to the outcome. If you research thoroughly, i guess this then informs the next stages of idea generation etc, the exciting/nerve racking bit being you're not quite sure where its heading, whereas if you work backwards, you'll just be covering the same ground, never discovering or venturing into the unknown!! You've also gotta do the reseach to be in the know! Whats the point in producing an outcome for summet you know nothing or very little about??????
BRIEF TITLE: 100...

Take a minimum of 100 photographs of:
these are just a few...